06 May, 2024
There’s so much that could be said about each element of a brand design, but for this specifically, I want to hone in on color. Colors for your brand shouldn’t be chosen at random and it’s important to fully understand what each color means before you use it as a part of your brand. The best brand colors are chosen with a clear purpose in mind, so let’s dive into the color psychology of some of the most popular colors you’re probably used to seeing. If you’re unfamiliar, color psychology suggests that different colors can evoke specific emotions, moods, and associations. While it’s true that individual perceptions may vary, there is a general rule of thumb associated with every color on the color wheel.