Authentic Italian sophistication with a modern twist was the vision for the branding of this new (at the time), one-of-a-kind restaurant in the Somerset neighborhood in Ames, Iowa. I had the pleasure of meeting with the native Italian owners of the restaurant, along with the architects as their brand new building was being constructed. The vision of high contrast graphics with Italian subtleties was born. I had the privilege of continuing the brand through their logo, website, email campaigns, and postcard mailings all the way to import car graphics and pizza box packaging design.