Two prestigious law firms joined together to discussed their hopes, dreams and goals. It didn't take long for the conversation to pinpoint the importance of being a law firm who cares deeply about their clients while remaining firmly grounded in legal expertise and professionalism. Each attorney had something unique to bring to the conversation through the branding and naming exercises. Ultimately, we arrived at New Point Law Firm as the new brand's name using the initials of the previous two last names (Newbrough & Pasley) prior to the merge.