BRANDING

Reflect and get aligned with your brand. Your 2025 self will thank you if you do it now!

Understanding your local Iowa community can greatly impact your small business growth. With the right strategies you can reach more customers & scale faster.

I’m spilling the 7 secret weapons I use to guide my brand clients when they are planning their own brand photoshoots. These tips help them not only communicate well with their photographer but also gain the confidence they need to conquer this big day.

Designer or not, it’s time for me to help you get your designs ORGANIZED once and for all using Canva Pro. Small business owners wear many hats, they are outrageously creative, skilled at multitasking, managing time, orchestrating workflows, handling social media, and balancing work-life. Some even venture into graphic design. 🤭 Thankfully, we have our sweet little platform, Canva and I have some step-by-step setup tips for you to make the process simple.

There’s so much that could be said about each element of a brand design, but for this specifically, I want to hone in on color. Colors for your brand shouldn’t be chosen at random and it’s important to fully understand what each color means before you use it as a part of your brand. The best brand colors are chosen with a clear purpose in mind, so let’s dive into the color psychology of some of the most popular colors you’re probably used to seeing. If you’re unfamiliar, color psychology suggests that different colors can evoke specific emotions, moods, and associations. While it’s true that individual perceptions may vary, there is a general rule of thumb associated with every color on the color wheel.