DIY SEO for Your Small Business Website: Yes, You CAN Do it Yourself!

Remember when you first created your website? You spent soooo many hours building your own little corner of the internet, a place to showcase your business and connect with customers.

You probably didn’t think too much about the techy stuff like Search Engine Optimization or how new customers might actually find you out on the world wide web.

But as you've grown, you've realized that having a strong, findable online presence…and a website with a healthy relationship with Google…is just as important as having a nice website.

That's where SEO comes in. It's like adding a GPS to your website, helping people find you when they're searching for the products or services you offer.

Now that you’re getting the hang of it, let me take you through the basics of SEO, step-by-step, so even the most tech-challenged business owner can get it.

A poster that says `` diy seo for your small business website ''

And if you’re thinking, “SEO huh? That sounds complicated,” don't worry. You don't need to be a tech whiz to improve your SEO. I gotchu! Come along with me!

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Understanding the Basics of SEO

SEO might seem like something only tech experts deal with, but it's really just about making sure people can find you online. If customers can't find you, you're missing out on business. Let’s answer some basic questions I often get asked as an SEO-driven w ebsite de signer.

What is SEO?

SEO stands for Search Engine Optimization. In its simplest definition, it’s the process of improving your website’s visibility on Google search results pages.

Why is SEO important for your Iowa small business?

Here’s a simple example: Let’s say someone is visiting Ames, Iowa, for a Cyclone football game and planning to find a local pizza joint after the big win. You head to Google and search for the “best pizza in Ames, Iowa.” SEO helps “The Great Plains Sauce and Dough Co.” rank high in search engine results.

What are the key factors of SEO?

The great part about breaking it down like this is that you can divide your time working on your website into these sections, making them more digestible and simplified.

A poster showing the key factors of SEO on a white background

On-page Optimization: This refers to optimizing the content and structure of your website to improve its search engine ranking. It involves making changes directly to your website's pages, like using keywords naturally, creating high-quality content, and improving user experience.
Off-page Optimization: This includes actions you undertake outside of your website to improve its search engine rankings. It’s about building a positive online reputation for your business through high-quality backlinks, local citations, and online reviews.
Technical Optimization: These are the behind-the-scenes aspects of your website that search engines evaluate. Technical SEO ensures that your website is well-structured, mobile-friendly, and can be crawled and indexed easily by search engines.
Local SEO: Especially for you as a small business, Local SEO focuses on improving your website’s visibility for location-based searches. This includes optimizing your Google Business Profile, collecting positive reviews, and using location-specific keywords in your content and meta descriptions.

A free diy seo checklist with a picture of a woman sitting at a desk with a laptop.

What is considered the biggest SEO factor for getting ranked?

While there are several critical factors that contribute to SEO success, the top SEO factor for getting ranked is high-quality content. Quality content drives many other important SEO elements, including keyword optimization, user engagement, backlinks, and search engine crawling.

While on-page, off-page and technical SEO elements are important, the content itself holds the most weight because search engines prioritize delivering the best possible answers to users' queries. When users spend more time on your pages, google takes that as a sign that your website is providing high-quality content.

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IF YOUR CONTENT DOESN'T OFFER VALUE OR ANSWER THE USER'S QUESTION, EVEN WITH PERFECT TECHNICAL SEO, IT WON’T RANK WELL.

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Does the Choice of Web Builder Matter for SEO?

NO it does not! While Wix, Wordpress, Squarespace or Shopify tend to claim they are amazing platforms for SEO, Google doesn’t favor one platform over another. What search engines do favor is high quality, well structured and optimized content. While you do not need any specific website builder for your website to be found by Google, some platforms offer built-in tools (e.g., plugins for WordPress, SEO settings in Shopify, and even AI generation) that can make SEO implementation easier.

How Long Does SEO Take to Work?

I completely empathize with your need to get found on Google RIGHT NOW. Trust me, no one wants to wait. SEO takes time and consistent effort. Let’s look at some facts we know about the length of time it takes for you to get found after implementing SEO.

Patience is Key

Within the first couple of months, you might start seeing minor changes such as increased impressions, slight ranking improvements, or more traffic to blog posts. This can give you confidence that your SEO efforts are moving in the right direction.

For most websites though, especially small businesses, it can take 3 to 6 months to see measurable improvements in rankings, traffic, and leads. This assumes consistent and effective SEO practices are being implemented during that time.

Factors that affect SEO results

Industry competitiveness: If you’re in a highly competitive industry, it may take longer to rank for certain keywords.
Website quality: If your website is well-built, with good consistent, quality content and technical structure, it may perform better and faster.
Keyword difficulty: Easier, long-tail keywords (specific phrases with lower competition) may rank faster, whereas highly competitive, broad keywords will take longer.

PRO TIP: Local SEO can speed things up! Local SEO can yield faster results than general SEO due to the geographic targeting. For local businesses targeting geographic-specific searches (e.g., “best pizza in Ames, Iowa”), especially for brick-and-mortar businesses, results may come faster because local searches have less competition and are physically closer to purchasing.

DIY SEO Tips for Your Iowa Small Business Website

Alrightly, we’ve made it to the best part of this lovely little post. This is where you can take actual actionable steps to begin changing the course of your business searchability online. I can’t wait to share how to do this, one step at a time.

On-Page Optimization

Now that we’ve covered the basics, let’s dive into one of the easiest (and most rewarding) and the meatiest ways to improve your SEO—On-Page Optimization. This is where you get to tweak the content and structure of your website so Google can understand exactly what your business is all about. Don’t worry, you won’t need any fancy tech skills and you certainly don’t need to know code. As a small business owner, you can confidently optimize their website and start seeing results!

〰️ Content Quality

Creating high-quality, informative content! As I mentioned above, this is the most important ranking factor. Content, AKA, words on the pages of your website that provide good keywords, relevant search content, and long engagement times is the queen bee🐝!

〰️ Keyword Research and Optimization

Using a free tool like Neil Patel’s Ubersuggest can be helpful in finding the right keywords. The key to picking the right keywords is based on volume and competition. For a small business, it’s important to look for keywords with low to medium competition with a medium search volume.

Pro Tip: Get a Leg Up on Local! If you are a local business, get VERY local specific with your geographical content. List things like city names, regions, etc. Keep scrolling for more on this at the end of this blog post.

〰️ Don’t Keyword Stuff!

Be careful not to keyword stuff. Google’s algorithms detect keyword stuffing and it can majorly damage your brand reputation. Opt for natural and varied language so google sees you adding content value, not subtracting. Always aim for user-focused content over oversaturating your site with the same keywords.

Here’s an example of keyword stuffing:
"If you’re looking for the best pizza in Ames, Iowa, you’ve come to the right place for the best pizza in Ames, Iowa. Our pizza place in Ames, Iowa, offers the best pizza in Ames, Iowa. Whether you want pepperoni pizza in Ames, Iowa, or cheese pizza in Ames, Iowa, we have the best pizza in Ames, Iowa."
Here’s a much better approach:
"Looking for a delicious pizza in Ames? At The Great Plains Sauce and Dough Co., we take pride in serving handcrafted pizzas made with fresh, local ingredients. Whether you’re a fan of classic pepperoni or enjoy unique toppings like spinach and feta, we’ve got something for every pizza lover. Stop by after the Cyclones game and experience why we’re known for having the best pizza in Ames."

〰️ Title tags and meta descriptions

The title tag is crucial because it tells both users and search engines what your page is about. It’s the clickable headline that appears in search results, and it should include your primary keyword to increase relevance. Though not a direct ranking factor, a well-written meta description can improve click-through rates (CTR) from search engine results pages (SERPs), indirectly boosting SEO.

Pro Tip: Limit your characters to about 50-60 for title tags and 155-160 for meta descriptions to avoid the dreaded “dot. dot. dot.” in results.

A screenshot of a website that says oops dot dot dot

Header tags

Proper use of header tags helps structure your content for readability and SEO. H1 is typically the main title of the page, and using H2 and H3 tags to break up content makes it easier for both users and search engines to understand the hierarchy of information.

A website with a woman in a pink dress on it

〰️ Image optimization

Adding alt text to images is such a simple way to add value and searchability. Alt text not only helps search engines understand what your images are about, but it also makes your site more accessible to visually impaired users—a win-win for SEO and inclusivity!

Builders generally make it quite simple to add into your website with little effort or time. Oh, and don’t forget to make sure your images are compressed to keep page speeds quick because site speed also impacts SEO. My favorite online tool is Optimizilla.

〰️ Internal Linking

Linking to other relevant pages on your site helps search engines crawl your site more effectively and boosts the authority of individual pages. If you have a blog, which I highly, HIGHLY recommend, this will be easier for you.

〰️ URLs

Use clean and descriptive URLs. For URL slugs, keep it between 3-5 words in the slug.

Not so much this:

example.com/tdhtdskjn/10-of-our-favorite-things-our-staff-loves-to-do-after-a-cyclone-football-game

More of this: example.com/do-this-after-cyclone-football

That’s it for On-Page Optimization. Taking just 15 minutes today to review these elements will begin the profess of boosting your SEO and visibility!

Are you a checklist type of doer? Get my free DIY SEO CHECKLIST for Your Small Business Website so you can navigate your SEO action plan one step at a time.

Off-Page Optimization

Off-page optimization is all about building your website's credibility and authority in the eyes of search engines and potential customers. It’s the trust signals you send from outside your website that can improve your ranking and visibility on search engines like Google.

〰️ Link building

Acquiring high-quality backlinks from other reputable websites to your own signals to search engines that your website is valuable and trustworthy. Consider reaching out to local bloggers, news outlets, or community organizations to feature your business. These backlinks can help boost your credibility and improve your local search rankings. Building relationships goes a VERY long way, especially in the local landscape.

Pro Tip: Keep in mind, it’s not about how many backlinks you get but the quality of those links. A few high-authority backlinks from trusted sources in your industry or local community are much more valuable than dozens of low-quality links.

〰️ Local citations

Local citations are like digital business cards scattered across the web, helping search engines and potential customers find your business more efficiently. They are mentions of your business’s name, address, and phone number (NAP) on other websites and directories, and they play a crucial role in boosting your Local SEO.

When your business details are listed consistently across multiple websites, search engines like Google see this as a sign that your business is legitimate and trustworthy. This is critical for Local SEO because it boosts your chances of appearing in local search results. Make sure your listings are consistent across the most popular directories like:

Yelp
Bing Places
Facebook
TripAdvisor (if relevant)
Apple Maps
Better Business Bureau (BBB)
Angi (formerly Angie’s List) for service-based businesses

〰️ Online reviews

Encouraging satisfied customers to leave positive reviews on your website and on platforms named above. Doing so can significantly boost your SEO. Positive reviews tell search engines that you are reliable. Not only that, but when users see positive reviews, they are more likely to click on your website, which signals to Google that your website is relevant.

Pro Tip: Don’t forget to engage with your reviews—thank customers for positive feedback and address any concerns in negative reviews. This shows Google (and your potential customers) that you care about your reputation and actively engage with your audience.

Start by checking your local citations today and reaching out to one potential link-building partner. These small steps will go a long way in improving your off-page SEO and boosting your visibility.

Technical SEO

Technical SEO is all about the behind-the-scenes work that ensures search engines can easily find, crawl, and index your website. Think of it like a navigation system that makes sure everything on your site finds its way to the right place. Let’s break down key elements that can make a big difference in your site’s performance and SEO.

〰️ Website speed

We all know that human attention spans are decreasing by the day. Visitors will bounce off if your site takes too long to load and Google will notice. Optimizing images with tools like Optimizilla or TinyPNG to compress images can reduce page load speed significantly. Don’t overdo it with too many videos, or complex embedded html blocks. All of this greatly reduces page speed.

〰️ Mobile-friendliness

More and more users are browsing on mobile devices, and Google knows this. In fact, Google uses mobile-first indexing, meaning it prioritizes the mobile version of your site over the desktop version. Review your website on a mobile device and act as a user. Are the key elements and calls to actions findable? Are they clear and concise? If you have to click around a bunch to find something, pinch, zoom or scroll horizontally, it’s time for an update.

〰️ URL structure:

Using clean and descriptive URL slugs may feel like the tiniest detail but it IS important. Clear and real words that describe the page content is key here. Check out this example:

Not so much this: example.com/page?id=12345
More this: example.com/our-pizza-menu

Remember to keep it short and sweet. Avoid overly long and complicated URLs. Stick to 3-5 words for your slugs and use hyphens to separate words.

〰️ XML sitemap

Ok, this may sound intimidating but it’s a really important step and one I KNOW you can do! An XML sitemap is like a roadmap for search engines, helping them find and index all the important pages on your website. Many website builders and platforms (like WordPress and Shopify) generate sitemaps automatically. I would suggest researching your web builder platform’s support articles to find out how to get yours.

After you’ve located your sitemap, submit it to Google Search Console. This helps search engines crawl your site more efficiently and index your content faster. Whenever you add new content you’ll want to index new pages in Google Search Console as well. If you have a major revamp of your website, I’d recommend submitting a new sitemap.

A screenshot of a website that says `` submit your sitemap ''.

Taking just a few steps to improve your site’s technical SEO can have a major impact on your rankings and user experience. Start by optimizing your website’s speed, testing its mobile-friendliness, and making sure your URLs are clear and descriptive. Then, submit your XML sitemap to search engines to make sure your hard work gets noticed.

Are you a checklist type of doer? Get my free DIY SEO CHECKLIST for Your Small Business Websit e so you can navigate your SEO action plan one step at a time.

Local SEO: Dominating Search Results in Your Iowa Community

Local SEO is exactly what it sounds like. It helps your business appear in search results when people are searching for something like “pizza near me” or “pizza ames, IA.” This is good news for us small business owners, and it is SO IMPORTANT! Local SEO attracts highly targeted traffic to your website who are likelier to be interested in your offerings. This is especially important for brick-and-mortar businesses, though local service-based companies (like me!) also benefit. Let’s take a look at some ways to get your website visible.

Google Business Listing: King of Local Search!

You’ve repeatedly heard me preach about this, and I will keep coming at you with it. Claiming, completing, and maintaining your Google profile in its ENTIRETY gets you a coveted spot on the beloved location-based search results called the Google Local Pack. Results of this pack are seen before you scroll down the search results page…front and center, it’s hard to miss. I can’t stress enough how vital this listing is for your local search success, and having ALLLLL of these aspects completed in your Google Business Listing is key!

Claim it! Nearly 56% of Google business listings are unclaimed (source), don’t let your business be part of this statistic.
Verify it! Google will send a verification code to your business. Follow the instructions to verify your listing.
Complete your business contact info, including your name, address, phone number, website, hours of operation, and categories.
Use relevant local keywords in your business description
Encourage reviews: Ask satisfied customers to leave reviews on your Google Business listing. If you’re having difficulty getting people to leave reviews, consider incentivizing them.
Pro Tip: Never let a customer review your business with out a response from you. Respond to all reviews, whether positive or negative.
Add photos: Use high-quality images to showcase your business.
Include updates: Keep your customers informed about your business by posting regular updates, such as new products, events, or promotions. In many cases, this can get better visibility than social media for local businesses.
Aim for top 3! The first three listings are the coveted spots for maximum visibility. Have a little competition with yourself by adding reviews, keywords, and things up to date; you’ll get into that spot! Occasionally, Google some keywords you want to rank for and see where you land. Monitor your insights with reports and insights from your Google Business Listing. Keep working at it and make adjustments when needed.

A google local pack is shown on a blue background

Claiming Your Business on Other Platforms

Did you know your business may be listed in online directories and you don’t even know it? For example, Yelp licenses basic business information from third-party data providers who gather business information from public records and other sources. If you have listings, and are unaware of people leaving reviews it’s important to be responsible for those. Don’t let those go unnoticed by you.

An unclaimed listing on yelp is open 11:00 am - 11:00 pm

Though I could go on and on about your Google business listing, it’s also essential to list your business on popular local directories to help increase you local SEO. Depending on your industry, things like your area Chamber of Commerce, Yellow Pages, Yelp, Better Business Bureau, etc. can be helpful and build credibility with Google. If you are a trade-based business, consumers especially want to know that your job will be a good experience, so people want to see multiple credible listings on different platforms with testimonials/reviews.

Local keywords on your website

If you are genuinely targeting local traffic versus online or national scale visitors, it is so essential to use location-specific keywords in your website content, title tags, and meta descriptions. This will tell Google that your content aligns and will reinforce the partnership with your local listings AND your website to create a match made in heaven.

Local partnerships

Explore opportunities to partner with other local businesses to cross-promote and increase your visibility. The power of local branding is a key component to growing your business. Working with complementary businesses to offer joint promotions or host shared events can reach a wider audience, increase brand awareness, and strengthen your relationships within the community.

Are you a checklist type of doer? Get my free DIY SEO CHECKLIST for Your Small Business Website so you can navigate your SEO action plan, one step at a time.

There you have it, Iowa biz friend. This is one of those blogs you could come back to over and over to work on each of these things, one step at a time, for a literal 360 degree turn in your online presence. By following these DIY SEO tips, you can improve your Iowa small business's searchability and attract more customers. Take control of your online presence with these DIY strategies, and watch your business grow with every search click!

Your designer friend always,

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Your website is calling...and it needs a serious glow-up. 🚨 Does your website look tired, a little too DIY, or stuck in the construction zone? 🚧 I’m looking for ✌️ Iowa Small Biz Owners ready to take their online presence to the next level in just time for the holiday season. November is just around the corner! Its time to make the most of this year’s upcoming #smallbusinesssaturday weekend. 🎄✨ DM me for a free consultation link. #centraliowa #amesiowa #smallbizbranding #supportsmall #brandstrategy
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Raise your hand if you’re guilty of loving a whole new set of fonts every time you find a new Canva template? “🙋‍♀️🙋‍♀️🙋‍♀️,” says the girl with over 5,000 fonts in her font library. #guilty You might be tempted to use the fonts that are available in that design because they are trendy or look cool, but let me ask you something… What happens when the next template comes along and there’s another new set of fonts? See how this could become a brand confusion problem real fast? Trust me, font flip-flopping can be a major branding blunder. It might feel like font choice is a small design detail, but I’m here to tell you it is WAY more important than you might think! In the world of branding, consistency is key. A strong brand identity is built on a foundation of recognizable elements, including your logo, colors, and, of course, fonts. Consistent font usage plays a crucial role in reinforcing your brand’s personality and making a lasting impression on your audience. Here are some benefits to assigning fonts to your visual brand: BRAND RECOGNITION: When customers see your brand’s fonts, they should immediately recognize this component. Consistent font usage helps to create a strong association between your brand and its visual identity. VISUAL APPEAL: A cohesive visual aesthetic is essential for a professional and memorable brand. Consistent fonts contribute to a harmonious and visually appealing look that reflects your brand’s personality. PROFESSIONALISM: Consistent font usage conveys a sense of professionalism and credibility. It shows that you’ve put thought and care into your visuals and are committed to maintaining a high standard. So next time you go digging around for a new template to use, think consistency over trends.
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If you haven't (yet) hired a professional brand designer to help you create consistent visuals for your brand, I've put together my favorite pairings for you to steal for your next design.⁠ ⁠ ʜᴇʀᴇ ᴀʀᴇ ᴀ ꜰᴇᴡ ᴘʀᴏ ᴛɪᴘꜱ ᴛᴏ ɢᴇᴛ ꜱᴛᴀʀᴛᴇᴅ:⁠ ⁠ ᴜꜱᴇ ᴛᴇᴍᴘʟᴀᴛᴇꜱ, ʙᴜᴛ ꜱᴡɪᴛᴄʜ ᴏᴜᴛ ᴠɪꜱᴜᴀʟ ᴇʟᴇᴍᴇɴᴛꜱ ᴛᴏ ᴍᴀᴛᴄʜ ʏᴏᴜʀ ʙʀᴀɴᴅ: If you're finding random templates in Canva, chances are your brand is suffering a bit of inconsistency. Make sure you're changing fonts, colors, and design elements to remain recognizable.⁠ ⁠ ᴍᴀɪɴᴛᴀɪɴ ᴀ ᴄᴏɴꜱɪꜱᴛᴇɴᴛ ʜɪᴇʀᴀʀᴄʜʏ: Use different font weights and sizes to create a clear hierarchy within your designs. This will help guide the viewer's eye and ensure your message is delivered effectively.⁠ ⁠ ᴛᴇꜱᴛ ᴀɴᴅ ɪᴛᴇʀᴀᴛᴇ: Experiment with different font pairings to find combinations that work well with your brand. Don't be afraid to test and iterate different designs until you find the perfect match to put out in the world.⁠ ⁠ ᴄᴏɴꜱɪᴅᴇʀ ʏᴏᴜʀ ʙʀᴀɴᴅ'ꜱ ᴏᴠᴇʀᴀʟʟ ᴀᴇꜱᴛʜᴇᴛɪᴄ: For example, if your brand is modern and minimalist, you might choose clean, sans-serif fonts. If your brand is classic and elegant, serif fonts might be more appropriate. When making your font selections, consider your brand's colors, imagery, and overall tone.⁠ ⁠ There are several gorgeous FREE fonts available in Canva. Use them wisely and ensure consistency across all touchpoints.⁠ ⁠ Your designer friend,⁠ Amanda
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A moment of weakness. 😅 #brandconsistency #smallbizbranding #amesiowa #centraliowa #branddesigner #websitedesigner #supportsmall #canvatemplates
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This gal, @dahliadarlingandco went from California Dreamin’ to Iowa heaven. @pejshadavis helped this sweet little school bus take on a new career in luxury weddings and events and I had the pleasure of bringing her brand to life. 🤎 Love her! Can’t wait for her to chauffeur me next week for Sip, Cruise, Bites and Blooms with Bottled Bliss @lettereatsbyb @jester_hill_farm 👏🏼👏🏼👏🏼 #branddesign #businessnaming #brandnaming #logodesigner #brandstrategydesign #weddingindustrymarketing #weddingtransportation #amesiowa #centraliowa
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Here are some of the reasons your business should consider a rebrand.⁠ ______________⁠ ⁠ 01 / You're embarrassed to send people to your website⁠〰️If you’re cringing when someone asks for your link, it’s time to give your site a glow-up that you’re proud to share.⁠ ⁠ 02 / You haven't updated your brand in 5-7 years⁠〰️If your brand feels stuck in time, a fresh update can bring it back to life and keep it relevant in today’s world.⁠ ⁠ 03 / You're struggling to raise your prices⁠〰️When your brand doesn’t reflect the value you bring, it’s hard to justify charging more—a rebrand changes that.⁠ ⁠ 04 / You can't find a way to stand out against the competition⁠〰️A rebrand can help you break free from the noise and carve out your own space where you truly shine.⁠ ⁠ 05 / Your business has moved, expanded or pivoted⁠〰️If your business has grown or shifted, your brand should grow with it—everything should line up.⁠ ⁠ 06 / You only have a logo (and the rest is a guessing game)⁠〰️If you’re just winging it beyond the logo, it’s time to build out a full brand that tells your story from top to bottom.⁠ ⁠ 07 / You're hopping on too many design trends and there's no consistency⁠〰️Chasing trends can leave your brand feeling scattered—creating something timeless holds up across the board.⁠ ⁠ 08 / You've lost your vision & can't confidently tell people what you do⁠〰️If you’re stumbling through explaining what you do, it’s time to get clear on your vision and bring that confidence back.⁠ ______________⁠ ⁠ If any of these sound like you, I would love to chat with you about how we can ignite growth through rebranding your Iowa small business.⁠ ⁠ studioa-designs.com/contact⁠ #rebrand #smallbusinessgrowth #amesiowa #iowasmallbusiness #centraliowa #brandlocal #smallbizbigbrands
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Rebrands & website overhauls can take a brand out of a lull or “stuck spot” and spark new business, confidence and revenue! If you’re wondering if a rebrand is the right move for your Iowa small business, let’s chat - DM me @studioa_designs. #smallbusiness #branding #webdesign
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With years of supporting Local Iowa businesses here in our state, I know firsthand the challenges, triumphs, and everything in between that come with business ownership. It's really nice to know as I listen along that we don’t have to feel alone in our entrepreneurial journeys.⁠ ⁠ I’ve done the work for you to find the 🌽 cream-of-the-crop🌽 local Iowa podcasts I think you’ll really relate to.⁠ We’re talking highly specialized to our Iowa market and I’m so excited to share them with you.⁠ ⁠ 01 - @LocalMarketingSchool hosted by @emily.steele ⁠ 02 - How I Built My Small Business with @annemcgintyhost⁠ 03 - Main Street Business Insights powered by @natlmainstreet⁠ 04 - @buildinginasmalltownpod hosted by @shelbyirene20⁠ 05 - Found Podcast with @mollyknuthmedia⁠ 06 - Small Business & Startup Stories with @dsmpartnership⁠ ⁠ Let's put those AirPods in, hit play, and see which ones might become your new podcast obsession! ⁠ ⁠ Have I missed any? Share/tag your recommendations below!
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Do you have a logo or a brand? You don't need a logo for your business, you need a strategy! Brand strategy is what makes visual elements (including the logo) make sense. Think beyond visual marks! A brand is the heart, messaging and visual representation of your business. With @studioa_designs brand strategy transformation you’re not just uncovering your brand’s *why;* we’re bringing its soul into the light to find the *extraordinary* so you can differentiate yourself from your competitors which will drive revenue. #yestothebrand #notothelogo #brandidentity #smallbizbranding #branddesigner #brandstrategist #smallbusinesssupport
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I can imagine what you’re thinking, small biz friend. I know it takes time and extra effort that us biz owners already don’t feel we have the capacity for, but hear me when I say that it might actually be easier for you than what you are currently scrambling to do to promote your business. And no, you don’t have marketing experience for this! Here’s how to do it: STEP ONE: AUDIT, AUDIT, AUDIT A marketing audit checks brand consistency, analyzes key performance metrics, evaluates marketing channels, assesses partnerships, and gathers customer feedback. This helps create a clear and targeted marketing plan. STEP TWO: ALIGN STRENGTHS Align your team’s strengths with your ideal customer’s needs for effective marketing. Identify your team’s skills, understand your client’s preferences, and find the overlap. STEP THREE: CHART YOUR GOAL Set a clear marketing goal by focusing on one realistic and measurable objective that benefits your business. Think beyond numbers to the impact on your business, choose one primary goal, and use creative and cost-effective marketing change. Set S.M.A.R.T. goals and start with one main objective to guide your efforts. STEP FOUR: ACTION PLAN TIME With a clear marketing goal and an understanding of your audience and strengths, create a marketing action plan using a document, calendar, or notebook. Utilize free online templates, marketing blogs, and AI tools to get started, and remember that your plan is a living document to be adjusted as needed. STEP FIVE: COMMIT TO THE WORK To bring your marketing action plan to life, dedicate consistent effort and care. Schedule regular marketing time, start with a few key tasks each week, track your results with analytics tools, and experiment with new tactics to see what works best for your audience. With dedication and the right approach, your small business can achieve growth and success. Happy marketing!
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One goal, endless possibilities. 🚀 Focus in and own it! 💪⁠ ⁠ If your small biz marketing feels like a guessing game...you, my friend, are not alone. Many of us face challenges in achieving true marketing results. ⁠ ⁠ But...⁠ ⁠ With the right approach, a single-focused marketing goal can be your secret weapon to seeing actual results with your brand. ⁠ ⁠ Which examples spurred some creative ideas of your own? Comment below with your thoughts and other ideas.⁠ ⁠ #smallbusiness #marketingtips #businessgrowth #goalsetting #marketingplan
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Travel agency brand for the win! 🌞🔆☀️ #branddesign #brandstrategy #logodesign #travelagency #branding #centraliowa
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It’s like trying to win a game without knowing the rules. Your brand is the personality that makes you unforgettable. Imagine trying to plan a killer party without knowing who you’re inviting! That’s kind of like creating a marketing plan without a solid brand strategy. Your brand is the blueprint for your marketing messages. It helps you find your people, the ones who get you. So, before you dive into that marketing plan, make sure you have a deep understanding of know who you are. It’s the secret sauce to connecting in a way that resonates and attracts your biggest fans. ✨ Are you confident in who you are as a brand? If not, let’s chat about your brand strategy! #brandstrategy #marketingtips #businessgrowth #smallbusiness #entrepreneurship #amesiowa #centraliowa
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Even in our fancy world of direct messaging and social media, email signatures are still a crucial part of your digital brand. They’re like a digital business card, of sorts. So let me help you get your email signature looking pro and aesthetically branded to make yours stand out. Check out my stories @studioa_designs for a direct link or shoot me a DM and I’ll send you the step by step instructions.
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They’re baaaaaack! VIP Design Days were a big hit late last year so I'm opening up some summer dates. There are currently THREE dates available (7/31, 8/6, 8/14) and if you book any of these dates online before 11:59pm on Friday, July 19th you can use the code "SUMMERTIME" for $450 off your total invoice.⁠ ⁠ Are you wondering if your project qualifies for a VIP day? I'm just a DM away and would love to chat with you!
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😬 Don’t worry, I gotchu! Just follow my step-by-step tutorial and use the free Canva templates. That's all you need to get your Google (Gmail) signature looking PRO in no time! Check out my stories for the blog link or shoot me a DM for the direct link.
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“Niche down & work with the fun, trendy, exciting industries,” they said. Who are “they” anyway?  Listen up, cause I'm about to have a soapbox moment. 😂 I believe to my core is that EVERY business and brand deserves quality and strategic branding regardless of how “glamorous” their industry is.  I’ve had the distinct privilege of working with people in industries such land acquisition, can redemption, concrete, plumbing, HVAC, agriculture and more. I'm very proud of the opportunity to serve these industries.  From the outside, these brands aren't what a designer like me would typically think of as a dream client, right?  Maybe not… but in my eyes they are vital businesses, with a unique mission, they provide a service that people need and they are worthy of quality and strategic branding as much as my travel agent, clothing boutique, or wedding industry clients.  What I love so much about working with less sought after industries are then transformations these businesses see after collaborating together. It’s literally 0-100!! Many times when I begin working with clients in these industries, they tend to have basic, DIY’d websites and branding.  So when we work together and go through @studioa_designs strategic process, the transformation they see is HUGE and that is what’s so rewarding! Check out this exciting and dramatic rebrand and website design for Precision Underground Utilities and never underestimate the power of branding. It matters in ALL industries. Your business deserves professional brand!!! Is it time to take your brand from basic to brilliant? Send me a message and lets chat!
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A little behind-the-scenes logo design to prove that a logo is so much more than typing out a business name. Miss @dahliadarlingandco ‘s final brand strategy and visual identity is PACKED with personality. 🤍 Visit studioA-designs.com to see the final brand!
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We drove a lot. We saw unbelievable things! We may need a break from each other 😂 …but we sure did have the trip of a lifetime. #familyvacay #countingmyblessings #Utah2024 #zionnationalpark #grandcanyon #brycecanyon #sandcaveskanab #coralpinksanddunes #bonnevillesaltflats #thenarrows #archesnationalpark @myzionvacation @roam.outdoor.adventures
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It's time for another client #featurefriday. Ok, I might have just made that up. 😂⁠ ⁠ Check out this color palette. ☀️🌺🏵️🌿🌸🌼 One of the values curated for this brand is HAPPINESS, and there's no mistaking it here. ⁠ ⁠ Here is an excerpt from @gracefiore_'s 30+ page brand book.⁠ ⁠ "With every petal carefully chosen and every design thoughtfully crafted, Grace Fiore Co. aims to bring genuine smiles and deep happiness to the hearts of clients."⁠ ⁠ That's what it's all about!
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One of my favorite parts of brand strategy is crafting a brand’s personality. It’s like giving a brand their voice. It emphasizes human characteristics as a way to stand out in an area of expertise. It helps express emotions to evoke in customers. You can brainstorm adjectives that describe your brand’s character… Here are a few examples: • Sincere • Reliable • Sophisticated • Trendy • Creative • Modern • Personable • Playful • Unconventional • Whimsical • Warm • Quirky • Classic • Bold • Feisty • Elegant • Fun Did you know that consumers who connect with a brand emotionally have a 306% higher lifetime value (LTV)? 🤯🤯🤯 THAT is why your personality and storytelling matter SO MUCH! Have you thought about your brand’s personality?
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It’s not just about the snapping beautiful pictures; though @ashleybrookecollective definitely did that! It’s about creating a visual story that reflects your brand’s soul and personality. Hint…the more personality you can bring out, the better. Here are 7 things you can do to get the most out of your brand photo shoot and check out my blog for more ideas and examples from @studioa_designs recent photoshoot. 1) Define Your Brand Story: Uncover your target audience and find your brand personality to guide the visual message of your photos. 2) Create a Shot List & Planning Document: Organize your photoshoot vision with a list of desired photos and a mood board for inspiration. 3) Choose & Collaborate with Your Photographer: Find a photographer whose style aligns with your brand and work together to create a shot list. 4) Plan Your Outfits: Select clothing that reflects your brand personality and empowers you, with a touch of extra flair for impact. 5) Plan Your Props: Incorporate props that tell your brand story and showcase your industry or service. 6) Scout the Perfect Location: Choose a location that complements your brand aesthetic and offers good lighting for capturing stunning photos. 7) Prepare Your Mindset: Approach the photoshoot with confidence, relaxation, and trust in the photographer’s expertise to capture your brand magic. Remember, this is YOUR chance to show the world the magic behind your brand. Don’t be afraid to infuse your personality, have fun with it, and let your unique awesomeness shine through! Want to chat more about showcasing your brand and website? Hit me up!! brand strategy / brand design / brand photography #centraliowa #amesiowa
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Surely, I'm not the only solopreneur who feels AWKWARD in front of a camera!! I decided to write about my photoshoot with @ashleybrookecollective in my most recent blog post. Ashley made me feel like a QUEEN! She knew my insecurities...because I was honest with her and she just kept encouraging me throughout our time together. She has SUCH a creative eye, and she's an absolute gem for making me feel so comfortable. If you know me, you know I loved the planning part as much as the photo shoot itself. It really helped me feel less nervous leading up to it. ⁠ Here are a few highlights from our planning that made the day successful. I hope you find it helpful if you are like me and feel the nervous about being in front of the camera. 〰️ Define Your Brand Story Know your audience and let them inspire the essence of your brand. Reflect this vibe in your photos to create a compelling narrative. 〰️ Create a Planning Document Compile a collection of favorite photos, poses, and a mood board to get your creative juices flowing and ensure you capture your desired aesthetic. 〰️ Collaborate with Your Photographer Choose a photographer whose style complements your brand. Clear and consistent communication will help create a shot list that aligns with your vision. 〰️ Plan Your Outfits Select outfits that embody your brand's personality. Push your comfort zone to add a touch of confidence and flair to your photos. 〰️ Plan Your Props Add props that tell your brand’s story and highlight your industry or services. Props can inject additional personality into your photos. 〰️ Select the Perfect Location Pick a location that aligns with your brand’s vibe and offers excellent lighting for high-quality photos. 〰️ Prepare Your Mindset Approach the shoot with confidence. Trust your photographer’s expertise to capture the perfect shots representing your brand. Did you know @studioa_designs offers brand photography and videography add-ons to my brand and website packages? This speaks to how important I believe your brand visuals, no matter the medium, should work together to tell one cohesive brand story. Be honest...have you been putting off-brand photos? 🥴
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@studioa_designs services are tailored for new or seasoned small business entrepreneurs looking to elevate their brand and online presence. There is a variety of packages ranging from basic branding to comprehensive deluxe branding options, including website design, and add-on brand elevations like social media templates, collateral design and email templates. Now booking for July & August 2024! Inquire at StudioA-Designs.com/contact and I’ll send you a link to schedule a free call!
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When I first started working as a brand designer nearly 16 years ago, I learned one thing very quickly: people are CONFUSED about what a brand actually is. This honestly didn’t come as a shock to me though because as a business owner myself I can clearly see why this confusion happens. When you’re starting out in business, you tend to hear similar advice of what you need to do first. Create your logo. Build your website. Choose your colors. Have a brand photoshoot… so you can post cute pics on Instagram for “marketing.” No wonder people think that a brand is simply a logo and a color palette! That’s what people are teaching them. As a brand designer, this makes me cringe because your brand is SO. MUCH. MORE. And it’s really freaking important! If you can relate to thinking that your brand is: ✔️ simply about the logo in the corner of your website ✔️ the colors that you use on your Instagram highlight covers and CTA buttons ✔️ or the fonts that you use on your website and social media posts Your brand as a whole is the overarching entity that people recognize and identify you with – and it’s not a tangible product or service.  Instead, it’s a mixture of visuals and feelings working together to create an experience with every touchpoint of your business to impact the perception that people have of you and your business.  This means that your brand is NOT just your logo, color palette and fonts.  Your brand IS an all-encompassing combination of: • what you stand for and why • the words, phrases and tone of voice you use • how people feel when they interact with you, your team, your website and even your social presence • all design elements (and the strategy / deeper meaning behind them)  Since your brand as a whole is an all-encompassing entity, you can’t possibly skip straight to creating your logo and choosing your color palette without first digging into your brand strategy. Need help defining your brand strategy? I’d love to chat with you! Message me here ➡️ @studioa_designs
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POV You just saved yourself so much time by fully setting up your brand kit in Canva Pro. 😍💕
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You're never going to feel ready. Someone else is always going to know more than you. There are other talented people trying to do what you're doing. 🛑 When doubt creeps in…SQUASH it! 🛑 Be ok not having everything perfectly in place. Accept that you are growing and learning. You have something to offer that others don't!
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Guilty as charged…😬 but let’s slow down for a sec. There’s a better way in Canva Pro that saves time, keeps things organized, on-brand and consistent. BRAND TEMPLATES You can save files you use over and over by using the “publish as brand template” feature. In this case I’m saving a pinterest Title template. Now each time I’m ready to create a title pin graphic, I just hit the create a design button on Canva’s homepage and search the word pin to create a new document. Navigate to the brand kit icon on the left Click “See All” in the Brand Templates section. You can type the word pin on the search bar to see all the different pin designs you’ve saved. Click the page from the document that you want to edit for your new design. The last step is editing the file and renaming the untitled document something that makes sense for you. copyofacopyofacopyofacopy.ciles no more! Follow along for more small biz branding.
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Exporting final brand files is OH SO satisfying. 🔥🔥🔥 Brand design / logo design / brand strategy / exporting logos / @logopackage / #amesiowa / #centraliowa
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Ever feel like you're spending more time managing your brand assets than actually creating?⁠ ⁠ I’ve been there! But guess what?⁠ ⁠ Setting up my Canva Pro Brand Kit has been a total lifesaver! 🌟 Now, everything from logos and brand voice to fonts and perfect colors is just a click away. No more digging through files, redoing designs or making copy after copy, after copy of an existing design. 🕒⁠ ⁠ Ready to streamline your creative process and save those precious hours? ⁠ ⁠ 🌐 Visit studioa-designs.com for a step-by-step tutorial to set up your Canva Pro Brand Kit and start streamlining your graphic creation process!⁠ ⁠ I promise, your future self will thank you! 🙌
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🌟 Check out the fresh, new look for New Point Law Firm! They've revamped everything from their name to their website to better serve their customers. It’s sleek, it’s modern, and it totally nails what they're all about: trust, clarity, and top-notch legal services.⁠ ⁠ Take a peek at their awesome new brand & website design through my link in bio. You’re gonna love the new vibe! ✨⁠ ⁠ brand naming, brand design, website design, law firm brand, law firm website #amesiowa #centraliowa
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Hey! Have we met? I’m Amanda...a rural turned suburban Iowan with a bit of grit in my bones and a big heart for small businesses. ⁠ If you've been following here for a bit, I hope you've noticed how excited I get about creatively helping entrepreneurs and small businesses gain confidence in their passions through branding and website design. ⁠ ⁠ But here are some things about my journey you may not know.⁠ ⁠ 〰️While many were starting their own work-from-home businesses during the pandemic a few years ago, I was entering my 14th year of the WFH life.⁠ ⁠ @studioa_designs had already:⁠ ⁠ 1) Survived a recession⁠ 2) Endured many clients who were not ideal⁠ 3) Freelanced whatever design work I could find, even if it wasn't my favorite or didn't pay that well (Sooooooo many hard lessons learned in those years)⁠ ⁠ And my husband and I started our family. Two babies, both with pretty major health things were some very hard years in life.⁠ ⁠ ...and somehow, I'm still here...year 16, baby!⁠ ⁠ WHY? ⁠ ⁠ Even though my business wasn't what I wanted it to be in those early years, I knew that someday I'd get the chance to really help businesses the way I wanted—and here I am, by God's grace.⁠ ⁠ I'm a Type-A creative and an Enneagram 3. These gifts have helped me ambitiously and passionately support other small businesses in discovering their unique spot in the market and take their businesses from basic to brilliant.⁠ ⁠ Ames, Iowa, has been home for me and my family for a dozen or so years, and we really love this community.⁠ #gocyclones⁠⁠ ⁠ It's a joy to have you here! Thanks for making this such an encouraging place to be.⁠ ⁠ Do we have anything in common? 📷 @ashleybrookecollective 💄 @ashleybrookemakeupartist 💅 @pronails.ames 💇‍♀️ @kelleylowe21 @studio7ss
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I love a good spring mood board. Especially when they include Studio A's brand colors!!⁠ ⁠ Spring mood board inspiration colorful mood board
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Have you been to this cute lil gift + apparel shop in @downtownames yet? 💛😍 Brand strategized as a lifestyle + a shop selling products with brand applied = @homegrownia even quicker return on brand design investment So proud of my friend Jenny and all of the hard work she’s put into such a lovely little shop with lots of big things still coming. Supporting small is needed now more than ever. Go checkout what downtown Ames has to offer!
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Want your website to work as hard as you do? Start actively driving traffic to show Google your site's true value! Here are a few tips for giving your website traffic a boost:⁠ ⁠ Organic Keywords: Seamlessly integrate relevant keywords throughout your site’s content to enhance visibility and search rankings. ⁠ ⁠ Optimize Your Bio Link: Ensure your bio link directs followers to a landing page on your own site, not a third-party aggregator like LinkTree. ⁠ ⁠ Fix Broken Links: Regularly check and repair broken links. Keeping your site links healthy-boost user experience and search engine trust. ⁠ ⁠ Internal Links: Use internal links to guide visitors through your site, enhancing their experience and keeping them engaged longer. ⁠ ⁠ Grow Your Backlinks: Actively seek opportunities for guest posts, podcasts, or inclusion in directories to secure backlinks that boost your site's credibility. ⁠ ⁠ Dive deeper into these strategies and discover more about driving significant traffic and increasing your domain authority on my blog. Tap the link in my bio for more! ⁠ ⁠ #SEO #DigitalMarketing #WebsiteGrowth
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7️⃣ out of 🔟 small biz websites don't include a call to action. 😱 A call to action (or CTA) are the words, buttons, popups, etc that asks users to DO SOMETHING. Whether it's leading your visitor through a journey, making a purchase or signing up for a newsletter, if you don't ask visitors likely won't take action without being promoted. If you don't have a call to action on your website, this is one of the simplest things you can add right now. All you need is one per page. Short on ideas? Here are a few creative examples you can choose from. TIP: Choose CTA’s that fit your brand voice and make them stand out on the page with high contrast and bold simple typography. ~ SHOW ME HOW ~ GET THE LOWDOWN ~ TAKE THE FIRST STEP ~ SEND ME THE (ITEM) ~ CHOOSE YOUR PATH ~ GET IN TOUCH ~ TALK TO A REAL LIVE HUMAN ~ SEE FOR YOURSELF ~ GROW YOUR BUSINESS ~ LET’S DO THIS ~ I’M IN ~ FIND YOURS ~ PERUSE THE PRODUCTS ~ COUNT ME IN ~ GET IT FOR FREE ~ DON’T MISS OUT ~ LET’S CHAT ~ COME SAY HI ~ GET YOURS ~ BROWSE OVER # PRODUCTS Now, go check your website! Get that call to action on there, stat. Statistic Credit: Launch North
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Color isn't the ONLY factor for brand strategy, but it sure is one of my faves. Let's take a look at how color psychology can impact the connection a person has to your brand. 💎BLUE Meaning: Trust, calmness, stability, and professionalism. Associations: Often used by corporate brands to convey reliability and by healthcare brands for a sense of calm. 🍒RED Meaning: Passion, energy, excitement, and urgency. Associations: Used by brands to grab attention and create a sense of urgency, often seen in sales and clearance promotions. ♻️GREEN Meaning: Nature, growth, health, and eco-friendliness. Associations: Commonly used by environmentally conscious brands, health-related products, and companies promoting sustainability. 🔆YELLOW Meaning: Happiness, optimism, energy, and warmth. Associations: Frequently used in brands related to food, entertainment, and to convey a positive and lively image. 🪻PURPLE Meaning: Luxury, sophistication, creativity, and royalty. Associations: Often chosen by high-end brands to convey a sense of exclusivity and elegance. 🍊ORANGE Meaning: Vibrancy, enthusiasm, and energy. Associations: Used by brands to create a lively and friendly image, common in the food and beverage industry. 👛PINK Meaning: Romance, sweetness, and playfulness. Associations: Commonly used in products targeting a female audience or to convey a sense of warmth and compassion. 🐈‍⬛BLACK Meaning: Elegance, sophistication, and power. Associations: Often used by luxury brands to convey a sense of exclusivity and by tech companies to project a sleek and modern image. 🏳️WHITE Meaning: Purity, cleanliness, and simplicity. Associations: Commonly used in healthcare, technology, and lifestyle brands to convey a clean and minimalist image. 🩶GRAY Meaning: Neutrality, balance, and sophistication. Associations: Frequently used in corporate branding to convey a sense of professionalism and stability. It’s important to note that color meanings can also be heavily influenced by cultural and personal factors. It's also important to note that choosing your brand colors may end up different than choosing your favorite colors. 🤓
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I'm slightly obsessed with brands that go ALL IN with color! JUST LOOK at these!⁠ ⁠ 🪒 @billie razer is breaking barriers with its minimalist yet bold color scheme. Their use of hot pink signifies femininity, light blue for cleanliness, and bold red for sophistication, making their brand truly stand out.⁠ ⁠ 🧴 @bubble skincare is youthful and vibrant. Their aim is to build a strong emotional connection with a young audience through a playful and inviting color palette. And it’s working,..my tween daughter is obsessed.⁠ ⁠ 🥤 From “Mother Beverage” to a market leader, the @drinkpoppi rebrand to bright, fun colors and pop art designs makes their healthy soda alternatives irresistible. Their bold use of color appeals especially to someone looking for a fun twist on traditional sodas.⁠ ⁠ 🍬 @sugarfina 's elegant packaging changes by the season. This one features pastel colors and gold accents. It’s giving unicorn vibes. Their branding exudes sophistication and quality, appealing to those who seek the finer things in life, even in candy!⁠ ⁠ Comment below and let me know which one is your favorite! ⁠
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A little walk down memory lane. 🎶🎼🎵 It's been around three years since Wendy with @tuneful.journey launched her new children’s music studio into a new space and did a full rebrand. It’s still a special project for me in my growth journey as a brand designer, but more so as a person who runs alllllll the different parts of a business. Since then, I've worked really hard on my processes and workflows to deliver a customer process I feel confident in. I'm thankful for several clients along the way to help me get there. Having a business is SUCH a process of refining, missteps, rock-bottom, and mountaintop feelings. It's really one of the best and hardest things I've done in my life. So when I continually say “I get it” when my clients talk about their struggles, I REALLY do. I'm not just saying that. Community over competition, always. kindermusik playful branding #branddesign #amesiowa #centraliowa #websitedesign
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I’m not big on hot-take marketing, but I think it’s finally time I share… 🔥 There are some really boring brands out there. And there are also a LOT of brands that look the same. And if you were to scroll your Instagram feed, you’d probably start to see what I mean and agree… And honestly, I get it. In a world filled with trends, it’s easy to morph into what you think people are attracted to. If Pantone claims the color of the year is Magenta, you might think you need to start using more magenta in your brand. It’s like when TikTok told the girlies back in January that fur coats are back in… what did everyone do? Stock up on their fur coats they swore they’d never buy again. 🤦🏼‍♀️ See what I mean? Because of the trendy world we’re so easily influenced by, it can be hard to create a stand out brand that’s unique and meaningful to YOU. You might be inspired by design from one brand and then influenced by color from another and it makes it nearly impossible to create something that accurately represents you in the market. None of this necessarily means the brand isn’t successful or that they don’t generate results, but from the outside looking in and as someone who does competitive research as part of brand strategy, brands have the potential to stand out but aren’t tapping into it, which means loss of attraction and sales. Ouch!! This is where working with a professional brand designer can come in handy. Brand designer a helps you ditch the trends of what everyone else is doing and hone in on specific brand aspects that make sense for you, depict who you really are, and help you effectively stand out in your industry, from your brand strategy and design. Ok, there's my first hot take, ever. But seriously…maybe branding or a rebrand could be exactly what your biz needs to take things from basic to brilliant. 🪩
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Pinch me! 🙏🤯😭⁠ ⁠ Ya know what I love most about these real client responses? Every single freaking one of these clients is RIDICULOUSLY PASSIONATE about what they do, which makes my job SO much more fun. I am so grateful.⁠ ⁠ brand design / website design / #amesiowa / #centraliowa
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The other day, I went into a local biz for a pickup I had ordered online.⁠ ⁠ A gal working there (an acquaintance) greeted me with a smile and asked how I was doing because I had seen this person several times. I knew this person's name, so I naturally thought she would know mine. I told her I had a pickup and expected her to go grab mine out of her pile, but instead, she walked over to the pickups and asked, "What's your name?"⁠ ⁠ I was taken aback. Did she not know who I was? 😂 😂 😂 I mean, I know I'm not special but I really thought this person knew who I was. ⁠ ⁠ We've all been there. We all have moments of panic when we think we should know someone's name but get put on the spot and can't think of it, am I right? I also know that some people are terrible with names, and I am one of them. ⁠ ⁠ Do I fault this person for not knowing my name? NO! She sees tons of people in a day. Would it have been nice if she had known my name? YES! It would have made my experience a little sweeter. ⁠ ⁠ If we do one thing as business owners, let's make a point of making the small things count. Truly, a little goes a long way.⁠ ⁠ Have you had one of these moments when you couldn't remember someone's name? ⁠
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✨️Now Booking✨️small biz clients who are READY to take their SMALL BIZ from basic to brilliant.⁠ ⁠ ⁠ Tell me...⁠ ⁠ 〰️When you see brands and websites killing it, do you think, "someday maybe I can have an impactful brand like that to help me grow." ⁠ ⁠ 〰️Maybe you feel you are missing out on your ideal client because your DIY visuals and messaging aren't connecting your personality and passion with your audience.⁠ ⁠ 〰️Are you longing for someone to guide you and do the hard work to help you gain the confidence you need to make your brand shine just like your offerings do? ⁠ ⁠ If your new here, I'm Amanda. I'm a creative director, one-on-one business-helper and all around brand confidence booster. I use brand strategy to help small biz's determine their heart, messaging and visuals and then I equip them to implement their new brand independently.⁠ ⁠ I get to use creativity every day to help entrepreneurs like you focus on their passions and discover their brand's "sweet spot" in the marketplace. ⁠ ⁠ Comment CHAT below and I'll personally show up in your DMs to send you a link to schedule a complimentary Zoom call with me. ⁠ ⁠ I can't wait to talk with you!⁠
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Imagine treating every client like they’re stepping into the Ritz Carlton, where personal touch is literally what sets them apart. From remembering their favorite coffee to celebrating their big days, here’s how you can sprinkle in SIMPLE interactions with memorable details that make your brand not just recognized, but deeply cherished. ~Dive Deeper with Your Customers Beyond just business, find out what makes your clients tick—from their must-have morning coffee to their binge-worthy shows. It’s all about making those genuine connections that make them feel extra special. ~Surprise and Delight with Gifts Who doesn’t love a little surprise? Set aside a small budvet for unexpected gifts that pop up on your clients’ doorsteps. It’s a sweet way to show you care and keep your brand close to their hearts! ~Create Your Signature Touch Whether it’s a catchy phrase or a thoughtful little extra, find that special something that clients will associate just with you. Make your mark with a signature trait or item, like a unique greeting or a special treat. ~Make a Point to Add Personalization Remember names, always! Just like your favorite cafe barista makes your day by remembering your order, make your clients feel seen by using their names every chance you get. It’s a simple touch that builds trust and friendship. ~Celebrate Big Days Together Mark their special days on your calendar! Sending a birthday card or a quick wish can light up their day and shows you’re more than just a business—you’re part of their circle.
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I'm freaking out! @ashleybrookecollective SLAYED! 🩵🩷💚 I cannot wait to start using these for my brand. They're EVERTHING I hoped for and more. Booking an airbnb (2 nights) for a big brand photo shoot like this was definitely the best decision EVER! Makeup : @ashleybrookemakeupartist Photography : @ashleybrookecollective Location : @dsmdreamhouse
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Photo shoot day! 💚🩵🩷 Makeup💄: @ashleybrookemakeupartist Photography 📸 : @ashleybrookecollective Behind the Scenes 📸 : @virtuallybrady Location 🏡 : @dsmdreamhouse #brandphotoshoot #brandingexpert #creativeprocess #photocontent #desmoinesiowa #amesiowa #centraliowa #womensupportingwomen #fashiony
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Can we just have a little ✨moment for the @dsmdreamhouse!?! 🪩 Literally, the perfect spot for my brand photo shoot. Can't wait to share some sneaks by the wonderful @ashleybrookecollective this week. #bts #btsbranding #desmoines #centraliowa #brandphotos #amesiowa #branddesigner #webdesign
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Let’s settle this once and for all…Are you a “give me all the color” gal, or do you gravitate more to neutral subtle palettes? Not sure if you’ve noticed, but lately I can’t get enough color (see stories from today for more). In fact, I have a docket of brand color palettes I’m dying to use for a brand just like yours. (A’hem-DM me studioa-designs to chat with me about that.) I think bright colors sometimes get a bad wrap, because the perception is that color isn’t as sophisticated as neutrals, but when done right, a color palette can ELEVATE a sophisticated design even more, IMO! Let me know what YOU think!
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CREATING a website is more than just BUILDING pages…I want you to do it RIGHT. If you want to create and launch a new website, stop what you’re doing and follow the list below to make sure it’s done thoughtfully and strategically. Do this BEFORE you start creating: Carve out LOTS of time ⏰ Determine the Goals for Your Website 💻 Conduct Competitive Research 🔍 Create Your Site Map 🗺️ Write Your Website Copy ✍🏼 Secure Your Domain 🌏 Create Your Google Business Listing ✅ Take Brand Photos 📸 Choose Your Website Builder 🛠️ And if you’re wondering WHY I suggest doing these things first (and are interested in learning the HOW with some free templates), I break it all down in this week’s blog post. Happy CREATING!
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I’m thrilled to join the celebration of Albia’s family-owned Ogle’s Greenhouse as they rollout their new renovations and launch their brand. Mike and Jody Ogle partnered with @studioa_designs for a brand that honors the roots of this local gem, passed down through generations while infusing a fresh identity. Their vision is to be a business that not only serves their local customers but reaches far beyond the community, being known for the quality of their products, personal customer service and loyalty. Check out their new instagram page @oglesgreenhouse and cheer their family on in this new chapter. #branddesign #brandstrategy #amesiowa #albiaiowa #smallbizlove #supportsmallbiz #looklocal #looklocalfirst #centraliowa #greenhouselife #familyownedbusiness #newbizadventure
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Questions you can ask yourself if you’re currently in that spot of wondering if your business has outgrown your brand, or you think you might be there soon… ➡️ Am I currently working with or selling to my ideal client? ➡️ Do people understand what I do? ➡️ Is my visual brand up to date? ➡️ How’s the growth and scalability of my business? ➡️ Is my focus clear? ➡️ Have my offers changed or evolved? ➡️ Is the company culture changing? Your answers to those questions can give you pretty good clarity about if now’s the time to invest in a rebrand. #businessrebrand #smallbizbranding #supportsmallbusiness #branddesigner #websitedesigner solopreneur
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I promise I see your hard work and I’m beaming. 🤍🤍 #onbrand #staybranded #brandimplementation #amesiowa #centraliowa #webdesigner #brandstrategist #branddesigner #supportsmallbusiness
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These thoughts are REALLY powerful in our own heads, aren't they? None of us are immune.⁠ ⁠ It's hard NOT to compare in this world of social media. The AMAZING biz owners in my feed are mind-blowingly talented.⁠ ⁠ Here's a thought: ⁠ ⁠ It's OK to support those businesses by purchasing from them...AND ALSO... it's OK give them an unfollow or unsubscribe for a season if you are comparing at an unhealthy level and need to sit with that a bit. ⁠ ⁠ Every once in a while, I have to go through and unfollow some accounts myself. ⁠ ⁠ 〰️ Don't forget to remind yourself how far you've come. 〰️⁠ ⁠ "Comparison is the thief of joy." ~Theadore Roosevelt
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FREE WEBSITE CONTENT PLANNER〰️ Tap the link in my bio @studioa_designs to get your 20-page, step-by-step digital workbook #freebie to get your small business website launched faster. #linkinbio #supportsmallbusiness #supportlocal #smallbusinessdiy #smallbusinessowner #websitedesigner #branddesigner #communityovercompetition #amesiowa #centraliowa
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Ever feel overwhelmed with 'all the things' of business growth? You're not alone! As a fellow business owner, I get it. But here’s some exciting news – it’s all part of a journey through distinct phases. Each stage has its own challenges!⁠ ⁠ Here are 4 Phases of Business Growth and the smart investments you can make at each stage to propel your brand forward:⁠ ⁠ Startup Phase (1-2 Years) - It's all about clarity and bootstrap hustle. Key investments? Think Canva Pro, FloDesk, Dubsado, and more. Celebrate your first year and then strategize for efficiency.⁠ ⁠ Growth Phase (2-5 Years) - Time to refine your goals and expand your audience. Elevate your game with professional branding, a virtual assistant, and targeted service providers.⁠ ⁠ Expansion Phase (5+ Years) - Focus on scaling and entering new markets. This could mean hiring a Systems Workflow Expert or attending industry conferences.⁠ ⁠ Maturity Phase (10+ Years) - You're established! Now, continuously improve operations and stay fresh in the market. Consider a rebrand or a business coach.⁠ ⁠ Remember, each business journey is unique. What's essential is recognizing your current phase and making strategic investments that align with your growth. Every season brings new opportunities.⁠ ⁠ And when you're ready for that brand or website redesign, I'm here to help. Let's grow together!
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As someone who's been there, I know how daunting it can feel when every decision seems crucial, and resources are stretched thin. ⁠ ⁠ It's easy to feel overwhelmed by SO MANY needs, isn't it?⁠ ⁠ Hey you...you dreamer, doer, you relentless spirit turning visions into reality. Only you can make the wisest choices for your own business.⁠ ⁠ Remember, success isn't just about where you put your money, though my latest blog post has some ideas if you're looking. It's about the passion, the drive, and the decisions you make daily for those you serve. Let’s navigate this path together, one step at a time. ⁠ ⁠ Keep believing, striving, and making those smart moves that set you apart. Your entrepreneurial spirit is your greatest asset. ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ #EntrepreneurJourney #SmartInvesting #BusinessGrowth #BrandDesigner #WebsiteDesigner
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⬅️ tap for your FREE VISION BOARD TEMPLATE and use it as a snapshot reminder of your goals! Here are some starter questions to ask yourself when creating goals… 〰️Where are you now for [insert category] and where do you want to be? 〰️Based on your answer above, what do you need to do for [insert category] to reach that desired destination? 〰️Who do you want to be? 〰️What experience do you want to have? 〰️What does your ideal work day/week look like? 〰️What are the things in your life currently that bring you the most joy? 〰️What are the things in your life currently that bring you the most frustration? 〰️How do you want to feel when you wake up in the morning and put your head on your pillow at night? 〰️How do you want your friends and family to describe you? 〰️What can you do/change so that they do describe you that way? 〰️How do you want people that don’t know you to perceive you? Those 10 questions can get the ball rolling for bringing your vision board to life. Once you have your generalized goals written, go back and make them specific by adding numbers, deadlines, etc. For example, if your general goal this year is to “make more money” you can make that specific by saying, “I want to make $5,000/month and in order to do that I need to sell 5 spots for my course each month.” See the difference? The specific goal is way more clear and it helps you see what action you need to take to actually achieve the ultimate thing you want. Happy #2024goalsetting!
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The countdown is on! ⏰ I am excited about the opportunity to support non-profit organizations in the Ames and Central Iowa Community. I can't wait to hear more about your organization. Please fill out the application form on my website (🔗in bio) to be considered for $750+ worth of in-kind design services toward your next design project. Applications will be collected through 11:59pm TODAY, November 30th.
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Attn: Iowa Non-Profits! Apply now!! ❤️ I can’t wait to hear more about your organization. Please fill out the application form on my website (link in bio) to be considered for up to $750 worth of in-kind design services toward your next design project. Apply before 11:59pm, November 30th. Your grant can be used toward digital or print design, such as: • Branding • Website Design • Shirt Design • Capital Campaign Materials • Event Invitation / Mailing • Branded Brochure Template • Branded Postcard • Social Media Graphic Templates • and more There are many local organizations I’ve had the honor of supporting for the last decade and now they’re the places that I frequent with my own family to make memories. They’re the places filled with people who know my name and face and go out of their way to serve here. These places make our town and state what it is and I know that my life in Ames wouldn’t be the same without them. Let’s support our non-profits BIG today. Tag a non-profit who deserves some free graphic design work!
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It’s the LAST DAY to save $450 when you book your VIP Design Day! If you know me, you absolutely know how efficiently I work. The total price just $1,950. 😱😱😱 This ONE-DAY service will revolutionize efficiencies for you and that’s why I’m so pumped about it. It’s not just a discount; it’s a game-changer for small biz owners who need an extra hand but don’t have a pro designer on staff. But here’s the twist – it’s more than an offer; it’s a pop-up experience! This unique service can only be booked for dates in January and February 2024. What can I do in one day, you ask? Here are some ideas to choose from! 〰️REFINE YOUR VISUAL BRAND with primary and secondary logos, color palette, fonts, one-page style guide, Canva graphic templates, Canva brand setup. 〰️IMPROVE YOUR DIY WEBSITE by cleaning up the design to make it aesthetically professional. 〰️ADD WEBSITE INTEGRATIONS like a booking calendar, chat app, freebie/opt-in integration setup, or e-commerce capabilities to your existing website. 〰️ADD MORE WEBSITE PAGES like an Instagram links page, a sales page, or resources page to your existing website. 〰️FINALLY COMPLETE THAT FREEBIE/OPT-IN PDF you’ve been putting off and start growing your subscriber list. 〰️UPLEVEL YOUR EMAIL MARKETING like a pro to boost sales and nurture your subscribers. 〰️UP YOUR SEO with a backlink strategy report so you know the best places to list your website or receive a full report of titles and outlines for high traffic blog posts. 〰️STICK WITH THE CLASSIC COLLATERAL like promotional materials, presentation slides, single email template design, services/investment guide, gift guides or other brand templates. 〰️ELEVATE YOUR SOCIAL MEDIA GAME with a custom social media template bundle, curated just for your needs. 〰️CUSTOMIZE your day for exactly what you need. Let’s chat! Check out all the details @studioa_designs link in bio!
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I'm thrilled to announce this limited-time and my first-ever Black Friday/Small Biz Saturday deal. YAY! I'm just a DM away if you have questions.⁠ ⁠ #blackfridayservice #VIPDesignDay #graphicdesigndeals #blackfridaydeals #studioadesigns #amesiowa #centraliowa #supportsmall #smallbizblackfriday #smallbizSaturday
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Did you know that search engines consider domain names as a ranking factor when it comes to SEO? 😱 Did you know choosing a domain is an important part to consider when it comes to user experience? 😬 Did you know your url can add or subtract to the credibility of your biz!? 😳 All this and more is up on the blog. Go to my profile page for more things to consider before you purchase your domain name!
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Comment the word GOALS and I’ll send you a link so you can customize your free vision board template. You’ve probably heard of a vision board before and you’ve possibly even made one. In fact, we all probably had this as an assignment in elementary school art class, we just didn’t realize what we were actually doing. Old school vision boards were made by gluing magazine clippings to poster boards to create a visual representation of what we wanted our life to look like. While those styles of vision boards can be fun, the digital vision board that I’m talking about serves as a snapshot visual reminder for what you want to achieve in the year ahead! A digital vision board will help you dial down your dreams into very specific and focused goals so you can take action on the right things at the right time without feeling overwhelmed. The real value is that you can have a peace of mind knowing you’re spending your time wisely and you’re making traction on what you want to achieve. Check out my stories to see how I work through creating mine for next year!
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From inquiry to final product in 20 seconds🚍 … if only! Here’s a little behind the scenes and my not-so-subtle reaction when a client seeks out my design services! 🤍 Congrats @dahliadarlingandco. I’m over the moon for you…🎶Here comes the sun!🎶
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It's all about perspective! I'm cold, ok? #wfhattire #workathome #entrepreneurlife #zoomcallmeeting #mompreneurs #businessinthefront #partyintheback #homeofficeperks
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It’s THE most adorable old school bus turned wedding transportation named @dahliadarlingandco! ✌️☮️🌼 Please go to her Instagram page and check out the renovation of Miss Dahlia who came all the way from California and was reborn right here in central Iowa. CONGRATS to Logan (the serial entrepreneur and visionary for Dahlia) for her endless hard work and dedication to the grand opening. If you have an event coming up and need a ride-wedding parties are a favorite-send her an email to get on the books! I have a feeling this sweet lil gal is going to get booked up quick and see a lot of treasured moments. I have officially fallen in love with her. I'll be sharing some behind the scenes of this brand creation next week! #dahliadarling #brandnaming #vwbuslife #iowaweddingtransportation #centraliowa #amesiowa #nevadaiowa #branddesigns #branddesigner #entrepreneur #smallbizbranding #womensupportwomen
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Hey, biz friend! Are you dreaming about your big plans for 2024?⁠ ⁠ Imagine this.⁠ ⁠ Over the course of 6-9 weeks, we'll join forces and embark on a thorough exploration of your brand, uncovering the unique qualities that set you apart. Together, we'll create a brand that totally represents who you are, and connects like crazy with your peeps.⁠ ⁠ When we partner together, you'll gain invaluable knowledge and a new sense of confidence to communicate your brand. Your brand assets package will have guidelines for conveying the heart of your brand, including its voice, personality, and creative visuals, like tailor-made logos, color schemes, fonts, icons, graphical elements, and a range of other brand enhancements. Not only that, I'll provide step-by-step tutorials on how to independently utilize your brand.⁠ ⁠ Are you ready to start your professional brand journey? Comment CHAT and I'll send you a DM with a link to schedule a free call to discuss your amazing small biz!⁠ ⁠ #smallbusinessbigdreams #smallbusinessbranding #smallbusiness #bigdreams #dreambig #brandstory #brandpassion #storiesthatsell #brandauthenticity #meaningfulbranding #emotionalbranding #brandcheerleader #creativebranding #creativeatheart #supportlocal #staybranded #amesiowa #centraliowa #strategicdesign #brandstrategy #brandequity #branddesigner #studioadesigns #websitedesigner #graphicdesigner
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What to use instead of LinkTree or multiple links in your Instagram bio? Short answer: use your website. But make it strategic! (If you don’t know, that’s my favorite ‘S’ word. 😏) “But Amanda, what if I still want to share multiple links?” YOU CAN! Like I mentioned earlier, the concept of LinkTree and other link in bio services is great – that’s not what I have a problem with. I just have a problem with NOT moving your social media audience onto your website where you have way more control over their experience. One of my favorite solutions that I’ve implemented for myself and for my clients is creating a page on your website that’s designed like a LinkTree, but doesn’t compromise your branding, buyer journey or your SEO. You can do it too! Will you give it a try? #linkinbio #linktree #linktreeinbio #instagrambioideas #instagrambios #websitedesign #branddesign #studioadesigns #centraliowa #amesiowa #smallbizwebsites #smallbizinsta #smallbusinesssupport
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Let's do a 60-second brand audit for your biz! Could you make a goal to focus on a certain area?⁠ ⁠ Over the years, I've found that many businesses focus on the pre-purchase (or sales) phase, which is great for getting first time customers. However, excellent brands go above and beyond by thinking through to the very end of the customer experience. ⁠ ⁠ Here's a quick list of brand touchpoints to check on to make sure you are representing your brand well through all phases of the customer journey to create loyalty and repeat business.⁠ ⁠ Do all of these phases align with your brand's heart, messaging and visuals?⁠ ⁠ PRE-PURCHASE PHASE:⁠ • Email⁠ • Displays⁠ • Digitial/Print Advertising⁠ • PR⁠ • Website⁠ • Networking⁠ • Social Media⁠ • Business Cards⁠ ⁠ PURCHASE PHASE:⁠ • Stationary⁠ • Vehicle Branding⁠ • Promotional Items⁠ • Website Contact Form⁠ • Welcome Kit⁠ • Email⁠ • Communications⁠ • Email Marketing⁠ • Packaging⁠ • Customer Service⁠ ⁠ POST-PURCHASE PHASE:⁠ • Follow Ups⁠ • Upcoming Events⁠ • Loyalty Program⁠ • Referral Program⁠ • Invoicing⁠ • Review Request⁠ • Thank you Note or Gift⁠ ⁠ Personally, I plan to hone in on networking in the coming months. Tell me, do you have any touchpoints you want to focus on?⁠ ⁠ ⁠ #wednesdayinpiration #smallbusinesssupport ⁠ #smallbusinessbigdreams #smallbusinessbranding #smallbusiness #brandstory #brandpassion #storiesthatsell #brandauthenticity #staybranded #amesiowa #centraliowa #strategicdesign #brandstrategy #branddesigner #studioadesigns #websitedesigner #graphicdesigner
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How do YOU embrace rest as an entrepreneur? It takes a relentless pursuit of intention, doesn't it? Taking breaks is not a sign of weakness but a strategic move to boost productivity and creativity. It’s during those moments of stillness that we gain fresh perspectives, come up with innovative ideas, and recharge our spirits. So, whether you’re a fellow solopreneur, a small biz owner, or anyone on a journey towards your dreams, remember this: Embrace rest as an essential part of your growth process. 🌱 🌸💡 #RestAndRise #SolopreneurLife #ProductivityBlossoms #entrepreneurlife #gardeningformentalhealth #fridayinspiration #fridaysoff #centraliowa #amesiowa #studioadesigns
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Make sure you have steps in place for AFTER a rebrand to ensure your current audience stays engaged, your existing customers are re-engaged AND you attract NEW customers!⁠ ⁠ Launching a rebrand is just one piece of the puzzle. Don’t be tempted to stop there! ⁠ ⁠ #rebrand #studioadesigns #iowagraphicdesign #smallbusinessbranding #brandexecution #smallbizbranding #centraliowa #amesiowa #smallbusinesstips
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Free Graphic Design for Iowa Non-Profits 🤍 Spread the love & tag your favorite local non-profit organization in the comments. Details at studioA-designs.com #nonprofitsupport #givingtuesdaynow #centraliowa #amesiowa #iowanonprofit #studioadesigns #givebacktothecommunity #supportlocal #graphicdesigngiveaway
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Attn: Local Non-Profits in Iowa If you are a non-profit organization or know of one who deserves some free graphic design services, I’ve got an opportunity! I’m giving away $750+ to one or more non-profits. Applications will be accepted, starting on October 2nd. Design work will be done in January 2024. Now…who do you think deserves some in-kind design services? Tag your favorite non-profit to let them know about this opportunity. Check my insta stories or #linkinbio for more details! #iowalocal #amesiowa #centraliowa #studioadesigns #studioagivesback #inkinddesign #designfornonprofits #brandingfornonprofits #campaignsfornonprofits #solopreneurs
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👋It’s me, Amanda, your Brand & Website designer at @studioa_designs. I'm excited to share the finishing touches on a new law firm deluxe package. This client chose two add-ons to the already robust brand and website strategy and design package….1) brand naming and 2) brand photography. Six attorneys sat in a room with me for 3 hours straight and we talked/strategized about their hopes, dreams and goals as these two prestigious law firms joined forces. They expressed the importance of being a law firm who cares about their clients and is also firmly grounded in legal expertise and professionalism. I'm telling you, it was an absolute blast! Each of them had something unique to bring to the conversation through the worksheets and exercises. It brought up things they hadn't previously discussed or even thought about. There are several reasons for biz’s needing a rebrand but they nailed it by contacting me at just the right time to launch things when they merged into one firm. I'm very proud of them for choosing a refined, modern feel for the next era. In my stories, I mentioned I spent all day working on this reel. Sometimes things just don't jive well and things take WAY TOO LONG. Lol. Thanks for the love and I appreciate all of you for being here. What do you think? Do you like the new name? #branddesign #webdesign #brandnaming #smallbiziowa #centraliowa #amesiowa #studioadesigns #smallbizbranding #entrepreneurlife #lawfirmbranding #lawfirmdesign #lawfirmwebsite
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When I first heard this advice as a branding and website design service provider, I thought, “hmmmm, I’m not so sure that’s something I want to do.” So I didn’t. This is an unpopular choice and very rarely advised by brand experts, but after putting much thought into the idea of niching down my client base and limiting myself to a certain industry, I ultimately decided it’s not how I wanted to run my business. I have 6 very intentional reasons for this choice. 1. I thrive on variety. 2. I believe all businesses deserve quality and strategic branding….not just the glamorous ones. 3. I love a good challenge. 4. I’m a passionate supporter of small business. 5. It’s more about the person, not the industry. 6. The services I offer “niche” for me. TELL ME: What advice have you pushed back on, and how is it serving you? #smallbizowner #branddesigner #webdesigner #brandniche #unpopularopinion #bizadvice #femalebizowner #entrepreneur #blogpost #studioadesigns
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Happy 1st Birthday to @shopeve._ 🤍🖤 I know the hard work that went into this dream and I’m so proud of you. Your clothing boutique is gorgeous and such an inviting space in-person and online. Reel credits: 🎥: @austingoodefilms @ashleybrookecollective 🥰 📷: @ashleybrookecollective 😍 Brand and Website: 🤍 @studioa_designs Shopify: @virtuallybrady ☺️ Fashionista, Hard Working Mama, Biz Owner: @lovejameylee_ 😘
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Gorgeous weather in Ames, Iowa this week and I'm here for it. 🌸🌺🌻🌷🌼🪷 #springflowers #workanywhere #solopreneur #mompreneur #workcommute #outdoors #gardenbeauty #reimangardens #amesiowa #centraliowa #Godscreations #bikeriding
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Don't let brand photos (or the lack thereof) be the thing that holds you back. I use 4 main platforms for myself and my clients and it’s a real lifesaver, especially when you’re looking for a specific style of stock image for your website, blog post or even social media post. ⬇️ Pexels.com Unsplash.com Pixabay.com Picography.co These sites essentially work as a search engine for photos and provide royalty and attribution-free images, meaning you don’t have to pay for them OR give credit to where the image came from. Drop a comment to let me know the photo resources you like to use? #websiteresources #royaltyfreephotography #freephotoresource #websiteimages #studioadesigns #supportsmall #smallbizresources #brandphotos #amesiowa #centraliowa
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Oversimplified? Maybe. BUT why would someone buy from a brand that doesn’t care and value its customers? 🤷‍♀️ #brandstrategy #simplestrategies #smallbizbranding #keepitsimple #simplebranding #branddesign #customerexperience #mompreneurlife #emotionalbranding #amesiowa #centraliowa #logodesigner #branddesigner #brandstrategist
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March Highlights 💓 #familytime #marchmadness #marchbasketball #marchrecap #marchreflections #studioadesigns #worklifebalance #myfamily #centraliowa #amesiowa
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Website button text seems so minuscule, but a button call to action, often abbreviated as CTA, simply prompts the user to take ONE next action. When created strategically, it’s the thing that will move someone along in your website visitor’s journey. CTA’s you are used to seeing come in the form of “subscribe now,” or “follow for more” or the cta I refuse to use when I design client websites...”LEARN MORE” The key with CTA’s is clarity so the person knows exactly what step they are taking. It’s ok to make button words cute and fun, as long as it's clear and doesn't cause confusion for the user which can lead to no decision at all. I find the words “LEARN MORE” to be mostly unhelpful in getting someones attention. It's generic, unoriginal, and doesn't convert. Check out the CTA’s in this reel and try adding one or two to your website! Do you have a favorite/signature CTA you like using on your website? #websitetips #websitedesigner #calltoaction #amesiowa #centraliowa #studioadesigns #diywebsite #smallbusinesswebsite #smallbizwebsite #websitedesign
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Your homepage, but more specifically the section ABOVE THE FOLD, needs to be strategically designed so you can effectively: 〰️call in your ideal audience 〰️capture their attention so they don’t exit AND 〰️keep them engaged so they take some sort of action “Above the fold” also translates to “above the scroll” and refers to the content that is clearly seen before someone starts scrolling on your website. To help you master this piece of your website puzzle, I’m breaking down all things “above the fold” in my latest blog post so you can fully understand what it is, why it matters and what to include. #linkinbio #studioadesigns #websitedesign #freelancingfemales #solopreneuer #amesiowa #centraliowa #supportsmallbiz #brandstrategytips
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8.25 seconds to be exact. Is your visitor staying or bouncing? You want your ideal website visitors to be captivated by your content the second they land on your site! So how do you do that? Here are a few simple things you can audit on your website today for more quality leads tomorrow! ⬇️ 1. A strong hero section with an image and a headline 〰️Make a clear statement of what you do 〰️Let them know who you serve 〰️List your specific offerings 2. Speak to the results or transformation they can expect 〰️Assure them you can help them with their pain point 〰️Offer solutions that take away their frustrations 3. Call to action 〰️Keep it to one or two calls to action 〰️Make the action clear and straight forward Happy auditing, friend. #websitedesign #abovethefold #websitebouncerate #webdesigner #websitedesigner #smallbizwebsites #homepagemusthaves #smallbusinesswebsitetips #studioadesigns #centraliowa #mompreneur #amesiowa
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Double-tap for this DREAM project in-progress. The most charming little lady is coming to central Iowa and it’s giving me all the vibes. ✌️☮️ 🧡 @pejshadavis @dahliadarlingandco I am so excited for you and our new friend, Dahlia. #brandstrategyprogress #vintagebus #vwcrown #dahliadarlingandco #weddingtransportation #centraliowa #weddingplanning #volkswagenbus #vintagecharm #branddesign #sneakpeek #amesiowa #branddesigner #solopreneur
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We all have a set of industry terms and phrases we regularly use that the rest of the world can't really relate to. But the thing about becoming a business owner of any kind (regardless of your industry) is that you find yourself in a new world that throws a lot of the same language around. And graphic design and branding terms usually fall into that. Everyone needs branding and a website, so you'll likely find yourself in a conversation with vendors/designers that says something like, “do you have a set of brand guidelines?” or “do you have a vector file of your logo?” and you might be left looking at them like 🤔 And while it's definitely not your responsibility to know what all of these things mean, it can be helpful to have a deeper understanding of these terms so you can easily communicate with your designer and be able to specifically ask for what you need. Which is why I’m kicking off a little blog mini series called - Small Biz Guide to Graphic Design. Today, the blog is all about typography terms. I'm covering: 〰️Typeface vs. Font 〰️Serif vs. Sans Serif 〰️Body Copy vs. Headlines and 〰️Subheadings 〰️Hierarchy 〰️Kerning, Leading & Tracking 〰️Ascender vs. Descender 〰️Lorem Ipsum I'm willing to bet you've seen one or more of these terms at least a time or two in your business owner life and up until this blog, you might not have known what they mean. #linkinbio But now you can! Don't worry though - I won't quiz you. UNLESS…you want to be! 😏 Join me on Instagram stories today for a fun quiz and put your typography knowledge to the test. It's just for fun, I promise you won't be graded. #studioadesigns #smallbizbranding #entrepreneurship #diybranding #typographyterms #amesiowa #centraliowa #understandinggraphicdesign #blogpost #linkinbio
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After the initial launch of all the goodness you spilled so much of your time and energy into, the excitement starts to fizzle, Business gets busy, and you lose sight of their brand goals. Here’s the thing friend: there’s no such thing as a set-it-and-forget-it brand. Your brand is something that lives in the day-to-day interaction with your audience, so launching is JUST the beginning! Here’s a quick checklist to set you up for success: 〰️assign a brand manager 〰️make a plan with the buyer’s journey in mind 〰️utilize a brand assets library 〰️use your brand assets repetitively and consistently 〰️celebrate your wins publicly 〰️keep showing up Check out my latest blog for more details on how to keep your brand alive after launching, along with other branding and website tips. #linkinbio
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