When working with website clients, I primarily help them launch from the ground up for the first time OR help them redesign an existing website for a rebrand.

I’m the person who’s really helping them in the initial launch phase, but there’s something not talked about enough…

Your website isn’t just something you launch once and call it a day. Instead, it’s supposed to grow, evolve, and change as your business grows, evolves, and changes.

Continuously updating your website with fresh content is key!

This includes adding any new brand photos when you can, editing the copy when needed to make sure it’s aligned with your overall message at all times, and on a more consistent level, it also means creating valuable content and resources on your website. 

As business owners, we are so easily pulled into the sea of social media and often believe those channels are where we should show up to add the most value.

And trust me, I’ve definitely fallen victim to that at different points in my business. 

But the reality is, you don’t own those channels like you own your website.

If you want to have more authority over your content to ensure it lives in a place that will NEVER expire, you want to make sure your content is being housed in a place where you have full ownership…

which is ultimately the website you worked really hard (and maybe paid a lot of money) to build and launch. 



So, what exactly does that look like? BLOGS!

And I know what you might be thinking… blogs?? Are those still relevant?

Yes, they 100% are and I’ve got stats to back it up!

Before we get to those though, I want to share 4 ways that blogging in your business can boost your traffic and increase leads. 

4 Ways Blogging Can Boost Your Website Traffic and Increase Leads

Search Engine Optimization

When you launch a website into the world, you ultimately want it to get found right? Well, that doesn’t just happen by chance!

There are certain strategies you can implement to make sure your website populates in certain search results, with the main strategy being SEO – search engine optimization.

And guess what? Blogs are one of the biggest contributing factors to boost your SEO!

By consistently publishing high-quality content that targets relevant keywords and topics, blogs can improve your website's search engine rankings, meaning more visibility, leading to increased organic traffic.

Establishing Authority

As a business owner, there’s a good chance that you want to be seen as an authority figure in the eyes of your audience.

There are various ways you can make that happen, but from personal experience, I’ve seen that by consistently providing informative and valuable content through blogs, you grow authority in your industry. 

Over time, people grow to know you as a go-to person for specific education and information, which results in more eyes on your content, increased leads, and eventually more sales.

Building Trust and Credibility

In addition to establishing authority in your industry, your blog content can also be the thing that builds trust and credibility for your audience, making them more inclined to buy from you in the future. 

In the world of online business, people are being fed content and introduced to thousandssss of new people on the internet daily. And when it comes to buying from someone, they want to know that they can trust the person and that the person is credible. 

Your blog content gives you a chance to share your expertise in a way that is valuable for your audience while also helping them get to know you on a deeper level. 

And the more consistent your content is, the more they can see that you’re serious about what you do, you can and want to help them, and you are someone they can trust to do it.

Conversion Opportunities with Strategic CTA’s  

One of the reasons I LOVE creating content for my website (more than for social media) is because you’re able to strategize every step of the way and really guide your audience into the next best decision for them. 

Let’s be real: social media is crowded and there are a lot of actions someone can take. They can like, comment, share, DM you, click the link in your bio… and then choose what actual link to click.

It’s a little exhausting as a consumer, isn’t it?

Well, when you create content on your website, specifically in the form of blogs, you have the ability to strategically link to other relevant pages on your website and guide your readers toward certain conversions. 

And no, those conversions don’t always have to mean a paid offer. It could mean subscribing to your newsletter, reading another relevant blog post, or contacting you for more information.

Ultimately, you get to determine your goals for your website and can then work to create blog content that directly connects to those goals.

Now back to my personal experience with all of these things…

My Results From Consistent Blogging In My Business

But first a backstory… in December of 2022 I really started to feel the pull to start implementing blogging in my business again.

I had outsourced this work prior and received less than ideal work, so I was convinced that it was just something I would have to do myself.

The only problem was, I really didn’t have the time to do it myself… so, I never did it.

Luckily, my internet world collided with Natty Writes and I decided to place my trust in yet another contractor to see if we could make this part of my business come back to life!

And when I say that I was BLOWN AWAY, not only by the work I received but by the results that came from it… holy cow. 🤯

If you’re on the fence about implementing blogs in your business and adding them as a core component of your website, let me be the first to say: IT. WORKS.

And yes, I have the proof to back it up. ⬇️

Let me preface this by saying – all of the data I’m about to show you is all ORGANIC traffic – I’ve not implemented ANY paid advertising.

I started adding consistent blog content to my website in January of 2023 and the year comparison looked like this:

This is proof that blogging isn’t *just* about providing information and teaching someone how to do something.

While that’s great too (and you do want to do this through your blog content), it’s also about building brand trust like I mentioned above and strategically guiding your website visitors to other relevant pages on your site, which can ultimately lead to converting sales!

After seeing stats like this, of course I was interested in what was driving the most traffic to my site as a whole… and wouldn’t you know that ORGANIC SEARCH (aka Google) was the biggest driver.

This is the power of using blogs to boost your SEO!



Your designer friend always,